In May of 2012, Craig Dunn joined The Collective as a manager based out of the Nashville office, bringing Sara Evans with him as a client. Dunn brings with him a background in the music industry spanning over 10 years, including both time on the road with several artists as well as building successful digital brands from the ground up.

Prior to joining The Collective, Dunn helmed his self-owned digital marketing and strategy company, CD Productions. Dunn independently oversaw the digital marketing, online promotion, video production, and merchandise plans for artists such as Sara Evans and Josh Turner. In 2007 he partnered with digital marketing & merchandise company Music City Networks, taking over their entertainment division as Vice President of Entertainment Client Relations. While at MCN, Dunn helped launch the digital marketing strategy for Lady Antebellum alongside their management and label teams. This included launching three full website redesigns, online marketing endeavors, and merchandise strategy for their first three albums, including the triple platinum selling “Need You Now.” While at MCN, Dunn also signed artists including Brad Paisley, Eric Church, Dierks Bentley, Alison Krauss & Union Station, Michael Franti, and Little Big Town, to digital strategy and online marketing deals.