The Country Music Association has expanded its partnership with U.S. Bank to launch a community building initiative that will impact four major U.S. cities through 2018. Already a presenting partner for the critically acclaimed CMA Songwriters Series, U.S. Bank will broaden its support by providing much-needed resources to music education programs across the country.
Through its Community Possible platform, focused on the areas of Work, Home and Play, U.S. Bank is launching this new Places to Play partnership with the CMA Foundation focusing on arts and culture learning through play space renovations. Places to Play is an initiative U.S. Bank started in 2015 with the naming of U.S. Bank Stadium, focused on creating and refurbishing high-quality, accessible play spaces in low- to moderate-income communities it serves. This new partnership with CMA will support music education programs that teach important life skills and develop the future leaders of tomorrow.
The partnership is currently focused on strengthening programs in Cincinnati, Chicago, Los Angeles and Seattle. Both entities look forward to the community impact this new partnership will have moving forward.
CMA Songwriters Series Presented by U.S. Bank will visit the four cities in 2018 as part of the initiative to host intimate performances with some of Country Music’s most exciting songwriting talent. Tickets are on sale now for the May 2 performance at Cincinnati’s Memorial Hall, featuring Sara Evans, Trent Harmon, Rob Hatch and Eric Paslay. Additional details for performances in Chicago, Los Angeles and Seattle will be announced soon.
“We are thrilled to be launching this new partnership with U.S. Bank throughout the country,” said Sarah Trahern, CMA Chief Executive Officer. “Not only will we be bringing top-notch performances to these four markets, but we will leave a lasting impact in these cities with a deeper dive in the education space.”
“At U.S. Bank, we believe in the power of play,” said Reba Dominski, Chief Social Responsibility Officer for U.S. Bank and president of the U.S. Bank Foundation. “It brings joy, helps develop problem-solving skills and stimulates creativity. By expanding our Places to Play program with CMA, we will help create vibrant communities by refurbishing classrooms and providing instruments and educational training for music teachers. We are beyond excited to get started.”