Siara Sparkman joined the Collective team in May 2019 as the company’s Management Coordinator. She assists with the day to day responsibilities of the office and supports the managers as well as the artists.
Prior to joining Collective Artist Management, Sparkman served as Director of Promotion for the independent country label, SSM Nashville. She helped launch the careers of several aspiring country artists and traveled the country supporting their radio tours.
Sparkman is a graduate of Ball State University where she majored in Journalism/Public Relations. She moved from Warsaw, Indiana to Nashville, Tennessee to pursue her dreams of working in the music industry. She tells the stories of others working behind the scenes in the music industry with her self-recorded and produced podcast, On Hold with Siara.
She’s is thrilled to join the Collective family and excited for the future.